“McDivitt Makes A Difference” Video PSA Contest

Details About the Annual McDivitt Makes a Difference PSA Contest

Congratulations to Cristian Granados and Gabriel Wright, the 2018 PSA Winners!

Cristian and Gabriel’s entry was chosen for it’s creativity, production value and adherence to the rules. The message was also extremely powerful. Cristian and Gabriel, juniors at Palmer High School in Colorado Springs, chose a MacBook Pro with video editing software for their prize. Well done!

The 10th annual McDivitt Makes a Difference PSA Contest will open in March 2019.

Each year, McDivitt Law Firm holds this state-wide PSA contest to give students a platform to speak to their peers about the dangers of distracted driving. The winning Public Service Announcement will air on TV in Colorado for two weeks in May, and the student who creates the winning PSA can choose between a MacBook Pro with editing software OR a $1,500 gift card. The winning student’s school will also receive a monetary donation from the firm. One of the biggest goals of McDivitt Makes a Difference is to keep our roads safe for everyone in the community, and this PSA contest is designed to help high school students send an effective safe-driving message to their peers.

How it Works

All PSA entries submitted by the deadline will be reviewed by two groups of people. The first, executives at McDivitt Law Firm, including a video production specialist, are looking for the content of the message. All entries will also be reviewed by a team of advertising executives looking for quality of production and story-telling.

Rules for Entry

  • NO DISTRACTED DRIVING – We do not want anyone breaking the law or putting themselves in danger in the making of this video. If your video contains actual distracted driving, you will be disqualified.
  • Colorado high school students must be in grades 9-12.
  • PSAs must be 28-29 seconds in length.
  • The topic of the PSA must be the dangers of distracted driving, which can include texting while driving, putting on make-up, friends who create distractions, or substance abuse, among others.
  • Entries will be judged on students’ abilities to analyze and address the topic and produce a quality video. Creativity is encouraged!
  • Entries must be submitted electronically through the official online form, found on the Rules & Regulations page.
  • A complete list of Rules & Regulations can be found here.

Please be sure to review all of the rules and deadline information before beginning work on your PSA. If you have any questions, please contact Sara Lewis at slewis@mcdivittlaw.com, and good luck!


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